Cracker Barrel had good reasons to rebrand. But after its new logo misfired, here’s what’s next

Cracker Barrel had good reasons to rebrand. But after its new logo misfired, here’s what’s next

The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to investors last year: Cracker Barrel’s customer traffic was down 16% compared to 2019. Research showed consumers thought the brand fell short of competitors in essential ways, from the quality of the food to value and conven...