Wine brands chase Gen Z with playful tie-ins to Shark Week, NASCAR and more

BOSTON (AP) — Which wine pairs well with Shark Week? Does a pinot noir have enough acidity to cut through the grime of a Tough Mudder race? Is a big, brassy cabernet bold enough of a quaff for a night of naming dead rodents after an ex? And is a wine named SEX too provocative or not provocative eno...

Redirecting to full article...