Basketball gets more beer money, while tennis and other small college sports worry over their future

Basketball gets more beer money, while tennis and other small college sports worry over their future

Basketball got the beer money. Many smaller sports around the NCAA are still looking for a lifeline. The expansion of March Madness and the $300 million in extra revenue that comes with it through opening sponsorships to beer, wine and liquor companies offered a brief reprieve from the steady drip...

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