Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

Female athletes surge in NIL deals as Learfield reports a 123% jump in participation

College sports marketing company Learfield saw a 123% increase in female athlete participation in name, image and likeness compensation activities over the 2025-26 fiscal year, the company revealed in a report released Tuesday. Solly Fulp, Learfield’s head of NIL, doesn’t think the rapid surge is a...

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