How ‘kidulting’ helped make Build-A-Bear a Wall Street darling

The toy company’s revenue grew 11% in the second quarter to a record $124.2 million, and it even raised full-year guidance – all while mitigating the cost of tariffs. That’s a stark contrast to years of unprofitability before 2012. Investors have taken notice. In the last year alone, Build-A-Bear’s...

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