Viral app in China taps into national loneliness by asking: ‘Are You Dead?’

Viral app in China taps into national loneliness by asking: ‘Are You Dead?’

In recent weeks, a morbid-sounding app has taken China by storm, tapping into widespread loneliness and youth disaffection in the world’s second most populous country. The app, named “Are You Dead” and aimed at those who live alone, has a simple premise: Users must check in on the app every day. If...

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