‘She’s a real Scorpio’: Gen Z’s love for astrology is showing up in their jewelry

Gemini? Scorpio? Sagittarius? What is your moon sign? And your sun? These are not, it seems, trivial questions for Gen Z. For a growing number, an astrological profile has become a way to express individuality in a generation that places particular value on self-definition. “It has become increasin...

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