How influencer-led events like The Sidemen Charity Match are rewriting the sports playbook

An intense soccer match is being played at a packed out Wembley Stadium. Barely a minute into the second half, the 90,000-strong crowd has already seen eight goals in a 4-4 match when a player receives the ball just inside his own half and starts striding off. About 15 yards into the opponents’ ha...

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