Lululemon yoga event on Great Wall of China causes Japanese drum furor

Lululemon yoga event on Great Wall of China causes Japanese drum furor

Activewear brand Lululemon is in hot water in China after a promotional event held on the Great Wall appeared to mistakenly feature a Japanese drum – setting off an online furor. The consumer backlash, which prompted Lululemon to issue an apology and scrub its campaign, is the latest example of how...

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