In an era of ‘baddies,’ companies are racing to keep up with the influencer economy

In an era of ‘baddies,’ companies are racing to keep up with the influencer economy

The CPAP Baddies assembled in Vancouver, Canada. The first official hangout for users of the sleep apnea treatment device was an influencer-style event hosted by medical company ResMed, complete with merchandise, hors d’oeuvres and a photobooth. At a podcast-style corner, a host asked the attendee...

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