Why is a can of fish being sold at a Gen Z concert? Behind the popularity boom of tinned fish

On a wall of tour merchandise at a concert venue is a laminated sheet of paper with a photo of tinned fish selling for $20. It’s a simple can of Fishwife-brand smoked rainbow trout with olive oil, garlic and salt, but one thing stands out: The box is signed by singer-songwriter Audrey Hobert. “Ther...

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