Nike’s ‘mind-altering’ shoes are flying off shelves. Is this the era of ‘passive neuro-wearables’?
For decades, Nike has sold shoes on the promise that they could help buyers to run faster and farther, jump higher, or even just look a little cooler. This year, the sportswear giant has made its most ambitious pledge yet: to alter minds. Its Mind shoe range has captured imaginations around the glo...
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