How a viral Ed Sheeran cover led Joeboy to Mr Eazi and global success

Before the hits, before the global stages, before Afrobeats became a dominant export, Joeboy’s breakthrough came from a moment that almost didn’t happen. A cover. A post. A little bit of luck. Like many artists coming up without industry access, Joeboy turned to what was available — social media an...

Redirecting to full article...