No rest for the WKD: Inside the new Y2K-fuelled alcopop boom

No rest for the WKD: Inside the new Y2K-fuelled alcopop boom

The endless churn of the trends cycle has driven the return of sickly fruit-and-spirit concoctions such as Bacardi Breezer, Hooch and Reef to supermarket shelves and bar fridges. Kyle MacNeill asks why has booze become naff again?...