Salt Bae’s empire is crumbling – but his £600 steak was a tourist attraction nobody asked for, or needed

Salt Bae’s empire is crumbling – but his £600 steak was a tourist attraction nobody asked for, or needed

He turned sprinkling salt into a global brand and a £600 steak into a status symbol. But with the UK arm reporting a £5.5m loss and US branches shut, Hannah Twiggs asks what Salt Bae’s downfall reveals about the end of food as flex — and the rise of quiet luxury...

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