Salty, Buttery, Astonishingly Lucrative: The $100 Million Market of Popcorn Buckets

First, Bill Howard surrendered his cellphone. Then he signed the nondisclosure agreement. He sat for an hour and a half that day on the Universal Pictures studio lot with a single paper copy of a script for an upcoming movie. He pored over it, alone, scribbling in the one notepad he was permitted, t...

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