Can Netflix Save a Summer Slump With a Stunt on Sunset Boulevard?

Wearing a ratty bathrobe and a pair of wired headphones, the actor Nathan Shoop is living inside a 3-foot-deep by 25-foot-wide billboard shaped like a house, some 30 feet above Sunset Boulevard in Los Angeles. Below him a sign reads: “How Long Can You Survive?” Mr. Shoop, 34, has spent 24 hours up t...

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