Why a Fabulous Broadway Show Can Fill Its Seats and Still Close

“Cats: The Jellicle Ball” is — or, now, was — like nothing else on Broadway: vibrant and Black and queer and a lot of fun. In its four-month run, the production had no trouble filling seats: Capacity rarely dipped below 90 percent. Theatergoers clacked yellow “Jellicle”-branded hand fans, purchased...

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