Indie music has been invaded by fake fans and cynical viral campaigns. Here’s how deep it all goes

Indie music has been invaded by fake fans and cynical viral campaigns. Here’s how deep it all goes

D id you get more fomo than usual from last year’s Glastonbury? Did you see a video of Overmono or Lorde or Self Esteem that made you seethe with jealousy? That may have been because more of your friends genuinely did attend the festival last year – or it could be because those acts, and 25 others i...

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