‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup

In 2023, Barbiecore propelled bright pink to the forefront of fashion. The trend forecaster WGSN predicted in 2024 that bright pink – which it describes as “electric fuchsia” – would once again be popular this year. The head of womenswear, Sara Maggioni, says the shade at the World Cup is the latest...

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