‘The way the world is, something daft is appealing’ – why everything from pizzas to podcasts has a cartoon character on it

A bagel embodied as a human, with unexpected little arms and a sweet face. A sandwich giving the peace sign. A leather jacket-wearing fish brandishing a spatula. A on the march. A rugby ball making a dash for it. A smiling pizza, tongue dangling, clambering from a box. Perhaps you have seen such a...

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