‘It’s my second home!’ Gen Z and the sudden, surprising boom of luxury gyms

Willis is one of the growing number of gen Zs – those aged 13 to 28 – for whom gym membership is an essential part of their monthly outgoings. In the UK, 27% of adults under 25 consider gym membership a necessity, according to a survey by the credit-rating service Intuit Credit Karma. Many young peo...

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