The big stink: is ‘genital anxiety’ behind the rapid rise of whole-body deodorants?

“Trust me, you’re going to love it,” the LA-based influencer Nicole Bennett told her TikTok followers earlier this year as she advertised Dove’s Whole Body Deo, explaining that it can be used “anywhere you need to freshen up”. UK-based Bella Hill uses similar language in , praising the way the deodo...

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