A Hemingwayesque tale, with pencils and a Mad magazine twist

John Ficarra was the editor of Mad magazine from 1985 to 2018. The Quality Paperback Book Club knew how to catch your eye. In the 1980s and ’90s, it ran a series of ads in magazines and newspapers, these pages included. Cleverly worded and visually distinct, many of them featured small, full-body c...

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